iPhones Might Get Automatic Location-Aware Ads | Technomix | Fast Company
"Some attention has been lavished on a recent Apple patent that involves using custom icons on the iPhone's homescreen--darn useful for contacts management. But inside the patent is something far more intriguing: adverts that know where you are."
Apple recently
purchased mobile advertising company, Quattro Wireless. Now there is more talk about how they may be able to
leverage their greater than 500 million iTunes accounts to gain an advertising advantage over Google.
It's interesting to me to see how these companies are starting to diversify by getting into the advertising game. In the future, I hope to post more about how advertising agencies are starting to create their own brands, keeping all of the value they used to be creating for their clients, in house.
